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Using Data to Make User-Centric Decisions

A talk by Paul Koch and Jason Toth at edUI 2013

About the Talk

November 6, 2013 4:00 AM

Richmond, VA

Richmond, VA

Data plays a key role in crafting a user-centered website, especially in an environment with many stakeholders. Despite the increasing amount of data available — and partly because so much exists — digital professionals don’t fully take advantage of analytics to inform their decisions.

With a focus on Google Analytics and an overview of several other tools, this workshop will center on setting up, analyzing, and interpreting analytics data.

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