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Pass it Back! Kid Apps on Grown-up Devices

A talk by Nina Walia and Sara DeWitt at SXSWi 2010

About the Talk

March 15, 2010 1:00 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

The ''pass-back effect'' - when parents hand their mobile device to kids in the backseat or whenever they're on-the-go - creates unique challenges to optimize kid-friendly mobile apps within the constraints of devices designed for grown-ups. Kids' media industry pros discuss challenges & solutions for this diverse & growing niche audience....

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