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Persuasive Design: Encouraging Your Users To Do What You Want Them To!

A talk by Andy Budd at SXSWi 2010

About the Talk

March 14, 2010 8:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

So you've designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren't using it. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a...

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