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Product Prototyping with Customers - Rapid Experiments

A talk by Vidya Dinamani at SXSWi 2010

About the Talk

March 14, 2010 1:00 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

We all want to get products to market fast, build products that customers love. But - it's expensive, time-consuming and hard to know you're building what customers want. At Intuit, before we write code, or draw designs, we experiment with customers. We're using this technique to develop new user contribution experiences....

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