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Reality Check on Augmented Reality

About the Talk

March 13, 2010 12:00 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Augmented Reality (AR) seems to be the next big thing for marketers and advertisers. But how does it work and can marketers make it work for them? Through live demonstrations of the technology metaio will showcase the technology's current capabilities and what can be expected of AR in the near future....

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