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Selling Subculture Without Selling Out

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March 14, 2010 8:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

The online audience is increasingly fractured into passionate niches. Companies seek to infiltrate subcultures, and alt.tastemakers covet financial backing. But interactions between ''the underground'' and ''The Man'' have been marked with more distrust than respect. This panel will teach marketers have to work with subcultural tastemakers, and indie cool kids how...

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