About the Talk
March 16, 2010 11:50 AM
500 East Cesar Chavez Street, Austin, TX 78701-4121500 East Cesar Chavez Street, Austin, TX 78701-4121
After four years of blood, sweat and tears, sleepless nights, blunders and triumphs, Southwest Airline's social media efforts have emerged as a light-house for the Company's communication. Find out how they knocked traditional PR and Marketing strategy on its ass to revolutionize the company's voice.