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Slashing Through Red-Tape to Revolutionize Corporate Communication

A talk by Paula Berg at SXSWi 2010

About the Talk

March 16, 2010 11:50 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

After four years of blood, sweat and tears, sleepless nights, blunders and triumphs, Southwest Airline's social media efforts have emerged as a light-house for the Company's communication. Find out how they knocked traditional PR and Marketing strategy on its ass to revolutionize the company's voice.

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