About the Talk
March 16, 2010 1:00 PM
500 East Cesar Chavez Street, Austin, TX 78701-4121500 East Cesar Chavez Street, Austin, TX 78701-4121
Smarter social media at IBM has required an embrace of not only a more open and conversational approach to marketing -- it has required a harmonic integration of the company's revitalized, crowdsourced values with a simultaneous transformation of its business model. This session will explore how social media helped invent and...