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Smarter Social Media

A talk by Todd Watson at SXSWi 2010

About the Talk

March 16, 2010 1:00 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Smarter social media at IBM has required an embrace of not only a more open and conversational approach to marketing -- it has required a harmonic integration of the company's revitalized, crowdsourced values with a simultaneous transformation of its business model. This session will explore how social media helped invent and...

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