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Sports Media Distribution: Beyond the TV

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March 16, 2010 7:00 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Successful sports media has traditionally been about television distribution. Now, new sports leagues as well as members of the old guard are challenging that model and looking to the internet to connect with fans anytime, anywhere. A new generation of fans demands this experience and it means more than just pushing...

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