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SXSW Match-Making: Pitching Content to Miller Lite

A talk by Mark Beeching at SXSWi 2010

About the Talk

March 14, 2010 8:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

How do we bring advertising into a digital 21st century? Make a date with motion media. Digitas plays matchmaker as six filmmakers pitch their ideas live on stage to Miller Lite. A fast six minutes each. One will secure $24,000 to make their film. Another $8,000 in prizing to be decided...

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