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The Future is Now: Immersive Advertising as Gameplay

A talk by Loni Peristere at SXSWi 2010

About the Talk

March 16, 2010 11:30 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

Zoic Studios Director Loni Peristere discusses an innovative production process developed during the creation of the first ever "4-D" interactive commercial for the highly anticipated game Killzone 2. Zoic Studos and Guerrilla Games companies, along with clear guidance from Deutsch Advertising, strategized a multi-stage project that would simultaneously address the design...

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