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User Generated Advertising

A talk by Bindu Reddy at SXSWi 2010

About the Talk

March 16, 2010 1:20 PM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

The panel discussion will explore ideas around making advertising a more useful and participatory experience for consumers. What if users had incentives to create advertisements based on their own experiences? Could they engage the right audience with an appropriate message? Today's social web could take this mainstream in a spam free...

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