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Assumptive Personas: Start with What You Know

A talk by Jeremy Kriegel

About the Talk

November 9, 2013 4:00 AM

Bentley User Experience Center (UXC), 175 Forest Street Waltham, MA 02452

Bentley User Experience Center (UXC), 175 Forest Street Waltham, MA 02452

You strive to be 'user centric', but when you haven't done the background research, who exactly is the user you are talking about? You've likely found that many conversations still revolve around, "I think we should" rather than about what your target users would need. Personas solve this problem by creating a realistic profile that represents a segment. Even if you don't have a lot of time to do up-front primary research to inform your personas, you can create assumptive personas based on the knowledge within your team. This will help to focus conversations and decisions and give you a clear direction for where to focus your research efforts.In this class, I'll outline what personas are, why they are useful, and how to create them. You will have the opportunity to practice creating your own assumptive personas based on the knowledge of your 'team', identify the key assumptions that are critical to your team's success, and craft a research plan to validate those assumptions.

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