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Work In Advertising And Sleep Well At Night
A talk by Dan Patterson and Mark McKinney at SXSWi 2010
About the Talk
March 15, 2010 11:30 AM
500 East Cesar Chavez Street, Austin, TX 78701-4121
500 East Cesar Chavez Street, Austin, TX 78701-4121Are you ashamed of your profession when asked about it at a cocktail party? Learn what happens when brands and people have an understanding around each other's credibility, care, and congruency. Trust is fostered, transactions are made more likely, and simple interactions form the basis of a sustainable relationship.
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