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Zombies, Vampires & Monsters: Fostering Loyal Genre Communities

A talk by KW Low at SXSWi 2010

About the Talk

March 13, 2010 11:10 AM

500 East Cesar Chavez Street, Austin, TX 78701-4121

500 East Cesar Chavez Street, Austin, TX 78701-4121

The success of horror entertainment is becoming more dependent on niche online communities than the mainstream. This panel explains how to create loyal but vocal genre communities using social media tools. The panelists will also describe how they leveraged their community's involvement to further along the horror genre.

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