About the Talk
March 13, 2010 11:10 AM
500 East Cesar Chavez Street, Austin, TX 78701-4121500 East Cesar Chavez Street, Austin, TX 78701-4121
The success of horror entertainment is becoming more dependent on niche online communities than the mainstream. This panel explains how to create loyal but vocal genre communities using social media tools. The panelists will also describe how they leveraged their community's involvement to further along the horror genre.