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Developing Customers

About the Talk

April 9, 2010 12:00 PM

Reston, VA

Reston, VA

tartups don't fail because they lack a product; they fail because they lack customers and a proven financial model." So says Steve Blank, entrepreneur, Stanford professor, and author of the excellent "Four Steps to the Epiphany". And he's right: if you look at the startup graveyard, you'll find it cluttered with lots of great products that no one would pay for.

As a developer this is a pretty discouraging realization. As makers, our skills center around creating a product, not around finding a market. So how do we take our maker skills and apply them to what Steve calls the "Customer Development Process"? That's exactly what this talk will explore, including a crash course in Customer Development and a roadmap any developer can follow to make sure they're building a product that is actually viable.

If you have an entrepreneurial bone in your body you won't want to miss it!

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