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Better Faceted Navigation: Advanced Design Techniques

About the Talk

April 9, 2010 6:30 AM

Phoenix, AZ

Phoenix, AZ

Faceted navigation has become the standard search/browse interface for any website presenting a large catalog of items, but technology has improved drastically since the introduction of this concept, and the original interaction designs for this feature are becoming outdated. Using newer technologies such as (but not limited to) AJAX, we can now offer the user much more powerful tools to narrow the focus of their search. Advanced techniques in this area include multiple-value selections, visual navigation, range sliders and partial page refreshes, among others.

As with many innovations, however, when we expand beyond known best practices, many new questions emerge. What value does the ability to select multiple values for a given facet bring? Should all or part of the page reload? Which new UI widgets help the customer make a better decision, and which simply add noise and confusion? And what impact does each of these decisions have on the overall experience?

In this session aimed at IAs of all levels, we will answer these and other questions by reviewing emerging trends in faceted navigation and by sharing the learnings from Q V C’s design process, test results and implementation of an updated navigation. We’ll also take a look at some of the other sites attempting to innovate in this area and review how they performed in usability testing. Lastly, we’ll begin to build a new set of best practices for advanced faceted navigation interfaces.

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