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Developing an Effective Speaker Program

A talk by Steve Susina

About the Talk

March 4, 2009 3:30 AM

Chicago, IL

Chicago, IL

Thought Leadership is an increasingly important part of the marketing mix. As the credibility and influence of traditional advertising, direct and telemarketing continues to wane, marketers are increasingly turning to methods that highlight capabilities in advance of a direct sales engagement. Public relations, social media and public speaking are among the ways companies can establish their expertise and generate positive impressions with prospects before the first sales call.

Speaking programs are an excellent way to build credibility and demonstrate thought leadership in an increasingly competitive market. Developing an effective speaking program takes time and effort, but there are ways to jumpstart the effort. In this presentation you will learn the basics of developing a speaking program for your company including:

• Why a speaking program should be part of your thought leadership marketing

• How to develop a speaking program around a group of experts and topics

• Increase speaker placements via abstracts created with the audience in mind.

• Increase your thought leadership marketing before and after the speech.

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