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Developing your Marketing Plan

About the Talk

June 9, 2007 3:00 PM

Atlanta, GA

Atlanta, GA

During this hands-on session, both start-ups and established organizations will take away a step-by-step process for creating an effective, long-term strategic marketing plan. Attendees will be able to convey the importance of marketing in the business world and understand how to use the fundamentals of marketing applications in creating their own marketing plan. There will be discussion of short-term and long-term marketing strategy and business development. In addition, members will be led in an interactive demonstration of how to begin generating their marketing plan during the session. All participants will receive a marketing plan outline to take home as a template for their own plan.

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