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Green sticks, blackberries and pink spoons - how to use personal branding to compete in the 21st century marketplace.

A talk by Paul Copcutt

About the Talk

April 14, 2010 2:00 PM

1 Colonel Samuel Smith Park Drive, Toronto. ON.

1 Colonel Samuel Smith Park Drive, Toronto. ON.

Green sticks, blackberries and pink spoons - how to use personal branding to compete in the 21st century marketplace.

For many of you the term branding is not a new one, but perhaps personal branding and how it might apply to a small business/professional service is. Plug ‘Personal Branding for small business” in to Google and you get over 5 million web pages – so why should you need to hear about personal branding?

Because the mis-conceptions, mis-understanding and mis-direction by the vast majority of those references is causing you to miss out on one of the most successful, long lasting and cost effective marketing against any numbers of competitors.

Personal branding is NOT personal marketing. It’s not just about a great logo, nice ad layout and different marketing pieces. It’s certainly not doing a makeover and relying on the new image to work for the next 5 years – or even 5 months.

Its about being able to recognize your unique strengths and skills and ensuring that these differences are maximized to the benefit of the client or customer and your business.

This session will allow attendees to; - raise awareness of the importance of branding one self as part of your offering - understand what actions can be taken to increase ones visibility and credibility with prospective and current customers and clients at little or no cost - appreciate the downside of not doing anything or worse the negative impact of off brand actions

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