About the Talk
May 18, 2010 3:30 AM
5418 Wayzata Boulevard Minneapolis, MN 554165418 Wayzata Boulevard Minneapolis, MN 55416
In her presentation, "Reap What You New: A Futurist's Guide to Anticipating and Leading Change," Cecily Sommers shows how the social, economic, and environmental events of our time spring from just four constant and predictable forces. Understand how they work together to drive change, she says, and you can stake out a territory that is yours to invent and own — for the long-term.
"Reap What You New: A Futurist's Guide to Anticipating and Leading Change" surveys the road ahead for B-2-B Marketing over the next 1-5-10 years. It is a media-rich presentation that takes the audience on a guided tour of the future, wrapped around four main ideas:
How the brain, business, and government are wired for the "Permanent Present" and resist change Four constant and predictable forces shaping the future Three dramatic disruptions on the horizon that should be a part of every strategic conversation How to manage an innovation portfolio that plans on the far and future, while delivering on the near and now Offering new tools and models for a new world, “Reap What You New” is a refreshingly practical guide for how B-2-B Marketers can build relevance and revenue for their clients over time.