About the Talk
March 12, 2009 6:15 AM
Toronto, Ontario CanadaToronto, Ontario Canada
In this session, Neelan Choksi will highlight the lessons learned after launching Stanza, Lexcycle’s flagship electronic book reader for the iPhone and iPod Touch. Choksi will cover a variety of topics including the value of marketing, the effectiveness of different publisher strategies, the importance of standards and user perspectives.