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Plan B: Can an Ad Guy Bring Bike Sharing to America?

A talk by Alex Bogusky at SXSWi 2009

About the Talk

March 13, 2009 1:00 PM

500 E Cesar Chavez St, Austin, TX 78701

500 E Cesar Chavez St, Austin, TX 78701

In increasingly turbulent times, it seems like more and more of us are wearing an extra hat or two in an effort to make a difference. Maybe that explains why Crispin Porter + Bogusky, one of the world's most respected advertising firms, has joined with Humana and Trek bicycles in an audacious plan to bring bike sharing to America with a new venture called B-cycle. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, our heath, our environment, and our future. Find out more about B-cycle and why Alex recommends we all begin sticking our noses in places where they don't belong.

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