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Toward a New Understanding of Designing for Experience

A talk by Phillip Hunter at HIVE 2014

About the Talk

June 21, 2014 5:40 AM

Town Hall Seattle

Town Hall Seattle

Emotions, attitudes, and thoughts—fully conscious or lurking below the surface—make a tremendous and usually overriding difference in every experience. They can be the singular forces that move someone toward (or away from) a goal within a digital interaction. Yet, because we are tech-focused and moving quickly to get designs shipped, these personal and intangible elements are often disregarded because they are difficult to define, assess, plan for, and measure.

Using the philosophy of phenomenology, the power of user research, and the flexibility of continuums, this talk explores what really needs to be taken into account to truly design for experience.

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