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Inspecting the Music Seeker: An Ethnographic Look at the Digital Music Lifestyle

A talk by Carol A. Taylor at HIVE 2014

About the Talk

June 21, 2014 5:40 AM

Town Hall Seattle

Town Hall Seattle

Learn how we went about understanding the ways people incorporate digital music deeply into their daily lives through a multi-part study incorporating diaries, interviews, and networking parties. We'll share some surprising insights and discuss how those findings were translated into new product and marketing ideas.

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