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Leveraging Social Media: Strategies for Enhancing and Protecting Your Personal and Business Brand Online

About the Talk

June 10, 2010 2:00 PM

McCarter & English, LLP 265 Franklin Street Boston, MA 02110

McCarter & English, LLP 265 Franklin Street Boston, MA 02110

ALPFA-Law Presents: Leveraging Social Media: Strategies for Enhancing and Protecting Your Personal and Business Brand Online

When was the last time that a comment on the social web influenced your perception about a company or individual? There is no question that social media has become a favored method for consumers to say what they think about products, services and people. While social media technologies provide powerful marketing tools, it has become increasingly difficult for individuals and companies alike to control their online reputations. How do you learn and respond to what the public is saying about you or your brand? What is the best way to turn a bad comment or review into a positive statement that enhances your reputation?

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