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Mobile Marketing: Is the Long Wait Over?

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June 25, 2010 6:30 AM

Hilton McLean Tysons Corner, McLean, VA

Hilton McLean Tysons Corner, McLean, VA

After years of anticipation, advertisers and marketers are finally starting to seriously look at (and put dollars toward) mobile advertising and marketing. A range of mobile services ? ranging from branded apps to small screen ads to text message campaigns ? are now part of many interactive campaigns. However, total spending on mobile advertising remains just a fraction of traditional Internet marketing. Is mobile advertising and marketing ready for prime time? What are the lessons learned from those who are at the forefront of mobile advertising and marketing? What role are advertising networks playing in this market? (Mobile Track, Marketing Track)

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