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June 25, 2010 6:30 AM

Hilton McLean Tysons Corner, McLean, VA

Hilton McLean Tysons Corner, McLean, VA

The social web now sits at the very heart the Internet itself. How should content creators and media firms view -- and shift their business models -- to respond to the social media landscape? Facebook?s reach has exploded over the last three years, and along with its growth has come growing criticism of its privacy policies, relations with developers and forays into new business areas. How are media firms reponding to the growing reach and power of Facebook. This past year, Twitter has kept its footing, Google failed to gain major traction with Buzz, FriendFeed was acquired, and mobile social has begun to reach a critical mass. What is the state of the social web at present? What is working for media and content firms in the social space and what isn?t working? (Social Media Track)

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