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Digital Madmen: The Evolution of Online Advertising

About the Talk

June 25, 2010 10:15 AM

Hilton McLean Tysons Corner, McLean, VA

Hilton McLean Tysons Corner, McLean, VA

Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships -- there are so many new ad formats on the web today. Which ones are gaining traction -- and which ones are falling behind? Is search advertising still the most effective form of advertising on the web? This panel of experts will discuss the evolution of online advertising in 2010. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come? What are panelists seeing in terms of advertising rates and metrics? (Marketing Track)

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