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Reinventing Advertising: New Television Ad Models

About the Talk

June 25, 2010 11:30 AM

Hilton McLean Tysons Corner, McLean, VA

Hilton McLean Tysons Corner, McLean, VA

The established network television business model, based on selling 30-second advertising spots during the ?upfront? sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business. (Television & Video, Marketing Track)

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