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Google Analytics: You’re (Maybe) Doing It Wrong.

A talk by Valerie Harness at edUi 2014

About the Talk

September 29, 2014 7:15 AM

Richmond, VA

Richmond, VA

For awhile now we’ve had the sneaking suspicion that we weren’t quite using our Google Analytics account in a way that unlocked its full metrics potential for our higher ed institute. As a school with multiple domains, subdomains and online efforts manned by many different groups (internal and external), our Google Analytics set-up was every bit as fractured as our digital landscape.

After many a free webinar, conference session and other attempts to teach ourselves the secret to effective account management & use, we finally called on the help of a Google Analytics certified partner (Viget) and initiated a project that rebuilt our analytics approach from the ground up. This session will share the project from start to finish, with emphasis on what we learned we were doing all wrong, what we’ve changed to ensure we’re doing it right, what we’re gaining from the change and what you can do right this moment to get your institution on the right track with Google Analytics!

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