About the Talk
September 29, 2014 7:15 AM
Richmond, VARichmond, VA
The demand for user experience designers has skyrocketed. Interest in UX as a career has soared along with that demand. However, this demand is only for designers with 3 years of experience or more. There are simply not enough experienced designers to fill these positions, and this experience gap is a barrier to offering potential designers a consistent path from interest to employment.
Many have observed that design is a craft. How do you learn a craft? Education and practice. Apprenticeship is a model that fits that bill well, and during the summer and fall of 2013 The Nerdery‘s UX team put it into practice. I want to share our program’s successes and failures, our challenges and solutions, and some of the nitty-gritty details that made it work. The goal of this presentation is to show UX teams in educational institutions how to combine the infrastructure of apprenticeship with their unique business context to help address this problem.