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Storymapping: A MacGyver Approach to Content Strategy

A talk by Lis Hubert and Donna Lichaw at edUi 2014

About the Talk

September 29, 2014 9:00 AM

Richmond, VA

Richmond, VA

Need an organized and prioritized way to assess strengths, weaknesses, gaps, and opportunities in how you present content to a broad audience? Sure you do! Content is at the center of what many colleges, universities, libraries, and museums offer on the web and making sense of it all is essential to crafting great user experiences.

Unfortunately, it’s not always possible on a short timeline, with low funds… or is it? What if there was a way to create and facilitate an in-depth assessment of content with organizations that are short on time and cash? Enter the storymapping approach.

Join Donna and Lis as they take you along on their journey working with a NYC-based educational nonprofit to organize, prioritize, and manage program content in no time flat (and with little cash to boot). Instead of working with long research periods and deep-dive content approaches, they offer a creative method using storytelling to help map content needs to business and user goals.

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