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It’s What’s Inside That Counts: Testing Content Effectiveness

A talk by Melissa Beaver at edUi 2014

About the Talk

September 30, 2014 9:00 AM

Richmond, VA

Richmond, VA

You want to increase engagement on your site, but where do you begin? Those pesky users could be skipping right over the carefully crafted slideshow image suggested by your director and heading straight for a colored text box that’s not even clickable.

Tools that track user behavior like CrazyEgg, UnBounce, Qualaroo, and, of course, Google Analytics, can give you the real data you need to make strategic decisions, focus arguments, and optimize your site for the ways audiences are actually using it.

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