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The 3Es of Implementing Your Content Strategy

A talk by Colleen Jones at edUi 2014

About the Talk

September 30, 2014 10:00 AM

Richmond, VA

Richmond, VA

Today, most of the business we do is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase.

So, you might have enjoyed some success with content strategy on a small scale. You might have reimagined part of your website or a digital campaign. Now, how do you repeat that success and expand on it? In other words, how do you implement content strategy more widely?

It’s a question that often brings up many more questions for most organizations. The good news is you’re not alone, so answers are emerging. This session will cover the

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