Main Content

Define Yourself: Branding a College that is Everything to Everyone

About the Talk

September 30, 2014 9:00 AM

Richmond, VA

Richmond, VA

If one of the goals of branding is “differentiation”, how do you brand something with an incredibly diverse set of offerings and a target audience that spans every age, race and socioeconomic group? How do you create a simple yet compelling brand for an institution that does so much for so many?

Such was the challenge of re-branding Wake Tech Community College, the largest community college in the state of North Carolina; a college that boasts upward of 70,000 students, 6 campuses and more than 1,900 employees.

A cohesive brand story should be a source of great pride for an institution, enhancing awareness and reputation while creating a positive experience for students and the community. Join VisionPoint Marketing as we talk about the challenges of branding North Carolina’s largest community college.

Ratings and Recommendations

Avg. Rating

Average based
on 5 ratings

comments powered by Disqus