About the Talk
October 16, 2014 10:45 AM
Washington Marriott Wardman Park, Washington DCWashington Marriott Wardman Park, Washington DC
An overview of how eye tracking can be incorporated into usability testing methodology using real-world examples from recent usability studies. We will explain the basics on how to combine usability testing with eye tracking, how eye tracking captures a broad picture of users’ experiences with an interface, how eye tracking aids in communicating results more effectively with clients, and the challenges related to using eye tracking during a usability test.