About the Talk
October 16, 2014 11:15 AM
Washington Marriott Wardman Park, Washington DCWashington Marriott Wardman Park, Washington DC
An overview of physiological methods that are now possible with UX research, and share some concrete examples and case studies. We will explain how eye tracking is being used in conjunction with other technologies and measurements (e.g., EEG, MRI, pupil dilation) to measure correlations between eye and brain activity, including emotions and cognition.