About the Talk
October 16, 2014 2:45 PM
Washington Marriott Wardman Park, Washington DCWashington Marriott Wardman Park, Washington DC
An examination of how eye tracking can be used to measure the performance of transactional online experiences. We will explain how eye-tracking metrics can inform our understanding of attentional distribution, element viewing, and perceptual flow. These elements, combined with other data collection and analysis techniques provide insights into the performance of e-commerce components such as cross-selling opportunities and product display pages.