Main Content

Eye Tracking the UX of E-Commerce Websites

About the Talk

October 16, 2014 2:45 PM

Washington Marriott Wardman Park, Washington DC

Washington Marriott Wardman Park, Washington DC

An examination of how eye tracking can be used to measure the performance of transactional online experiences. We will explain how eye-tracking metrics can inform our understanding of attentional distribution, element viewing, and perceptual flow. These elements, combined with other data collection and analysis techniques provide insights into the performance of e-commerce components such as cross-selling opportunities and product display pages.

Ratings and Recommendations

This Talk hasn't been rated yet. Sign In to rate Talks.

comments powered by Disqus