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Bet-the-Farm UX: Harnessing User-Centered Design, Design Thinking and Lean Startup to drive mission critical innovation and lasting organizational change.

About the Talk

October 17, 2014 2:50 PM

Washington, DC

Washington, DC

Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the talent and tools at their disposal to be successful. Elite UX teams are increasingly asked to support these innovators so they can drive both exceptional experiences and organizational change.

Find out how we approach “bet-the-farm” innovation projects by taking the best elements from major movements (User-Centered Design, Design Thinking, Lean Startup) plus the psychology of persuasive design in order to gather critical insights about users, workshop with stakeholders and align on goals, and nurture both the product and the team behind it.

We will show concrete examples where we helped at the world’s biggest online payment company, the publishing arm of the world’s largest scientific society and a major governmental agency all succeed at innovating where they were unable to do so in the past.

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