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Eye tracking users interacting with mobile devices: What you need to know to get started

About the Talk

October 17, 2014 4:50 PM

Washington, DC

Washington, DC

It is important for mobile app and website designers to test their products with typical end users to ensure the products work as intended and that an optimal user experience (UX) is achieved. The explosion in mobile device usage in recent years has made measuring the mobile device UX increasingly important. What many designers do not know is that getting user feedback, including understanding what users look at while using a product, is not as difficult as it once was. Modern technology has made this technique quite simple and affordable.

User experience testing of mobile devices with typical end users can be conducted in many ways, including remotely, in-the-field, and in-the-lab. A benefit of in-lab testing is the ability to conduct eye tracking to assess elements of the product that are engaging or that are ignored. Our research team has incorporated eye-movement research into several in-lab UX studies. In this talk, we discuss the modern eye tracking of mobile devices, the basic things you need to know to get started, and the challenges you may encounter with this type of research. The session concludes with a small-group activity. A mobile UX design problem will be presented and attendees can design an eye-tracking research plan.

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