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The Future of UX: Designing Data Experiences

About the Talk

October 17, 2014 5:30 PM

Washington, DC

Washington, DC

A funny thing happens when you open up your design process to consider the increasing number of devices people use: the importance of each individual device diminishes. That’s a significant shift for the user experiences community to adjust to. The future of UX is the user who begins a task on one device, continues through many more interfaces across many platforms and many more devices and completes their task with little recognition of, or interest in the complexity involved. Responsive design has become an essential part of our work, but it’s just good hygiene (like brushing your teeth or washing your hands), not the key to supporting complex cross-channel experiences. We’re going to need to do more. In the past when new devices surprised us, we ignored them. We told people we were designing holistic user experiences, when the truth was we were only designing the parts of the experience that got us paid. Because of that, we stumbled. We shouldn’t make the same mistake again. Mobile technology has stitched together our users’ experiences, binding the seams between what had previously been disconnected and isolated services. That means we are on the hook to describe messy, sprawling experiences, in spite of our only being able to influence a tiny percentage of the journey. To stay relevant in the development of digital products, we need think at a higher level than screens or sites or devices. The future of UX is designing data experiences.

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