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From Delivering Features to Designing Experiences

About the Talk

November 14, 2014 10:30 AM

Target Plaza Commons – Minneapolis

Target Plaza Commons – Minneapolis

In this talk, I’ll share the story of VersionOne’s product team’s multi-year journey transition from shipping CRUD-style features to fully embracing user centered design.

This is a narrative of conflict, understanding, more conflict, more understanding and, ultimately, moving empathy to the forefront.

I’ll present a case study of why we embraced design thinking and how the change manifested itself in our products. There will be plenty of examples. I’ll cover the tools and tactics we tried on our path, and share some candid thoughts on setbacks and successes.

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