Main Content

Breaking it Open: How One Firm is Taking their Consulting Practice Open

About the Talk

July 22, 2010 1:20 PM

Portland, Oregon

Portland, Oregon

As a social media strategy firm, Social Signal told its clients to be open and transparent, and to make information as free as possible. But when they realized they weren't following that advice with their own IP, they launched on an experiment: publishing the recipes to their secret sauces. Hear about what's worked, what hasn't... and how revealing their secrets created a marketing windfall.

Ratings and Recommendations

This Talk hasn't been rated yet. Sign In to rate Talks.

comments powered by Disqus