About the Talk
July 22, 2010 1:20 PM
Portland, OregonPortland, Oregon
As a social media strategy firm, Social Signal told its clients to be open and transparent, and to make information as free as possible. But when they realized they weren't following that advice with their own IP, they launched on an experiment: publishing the recipes to their secret sauces. Hear about what's worked, what hasn't... and how revealing their secrets created a marketing windfall.