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It took about two years for Squidoo to go from an idea in Seth's very recognizable head to a profitable Internet company. They did it without raising venture capital and by adhering to some of the principles that I expect will be a theme with others at the conference: stay small, be nimble, spend less, make money. eWe'll spice it up a bit, too, though, and we'll be touching on some of the actual lessons Squidoo learned along the way. We hope to answer some good questions during Q&A as well.