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Message and Medium: Better Content by Design

About the Talk

July 27, 2010 10:00 AM

Hilton Minneapolis, Minneapolis, MN

Hilton Minneapolis, Minneapolis, MN

Designing for multichannel content delivery (mobile, anyone?) means an entirely new set of considerations and challenges for web professionals everywhere. Unfortunately for content creators, it’s nearly impossible to predict whether their writing will maintain impact and readability across each and every platform. But forget about the medium for a minute; it’s the message that matters most. We’ll learn how to identify your key business messages, how they inform your content strategy, and how they impact multi-channel content development and design.

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