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Creating an Award-Winning Website Built on a CMS Platform in 6 Months: A Case Study

About the Talk

July 21, 2010 6:45 AM

The Wharton School

The Wharton School

The Wharton School's new websites incorporated a visual overhaul and were built on a Content Management System (CMS). These websites were designed to be modular, utilizing the concept of a "web starter kit", in order to provide a simplified rollout across the School. We will present the project as a case study, and also focus on the challenges and steps involved in rolling out the CMS and design.

The Wharton MBA Program (www.wharton.upenn.edu/mba) won an MITX Interactive Award for best Educational Institution Website. The main EDU site (www.wharton.upenn.edu) is created with similar assets, and more than a dozen additional "starter kit" projects are currently in development. Presenting the case study are Karuna Krishna, Director of Marketing and Eric Greenberg, Senior IT Project Leader in the Wharton Communications and Marketing Office.

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