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Web Forms: Makeover Techniques

About the Talk

July 22, 2010 9:30 AM

The Wharton School

The Wharton School

Web forms are the make-or-break point for any web site. If your users don't fill out the form successfully, you lose important information and end up with a soured experience. Designing for successful forms is tricky—there are loads of Dos and Don'ts.

Hagan Rivers is here to help. She's made a career of helping clients build successful web experiences with her techniques for designing easy-to-use web forms. She'll show you tried-and-true techniques that help the users enter the right information.

Hagan will start by asking a simple question: Does the form need to exist? She describe how, in many cases, there are good alternatives to the fields and even entire forms, to help make a smoother users' experience.

From there, she'll show you a variety of proven techniques for improving your forms. You'll learn how to present help, tips, and input hints. She'll show you examples of how to handle critical error messages (and a few clever design tricks to prevent needing them).

Your form design skills will jump two notches as Hagan shows you how to:

  • Avoid form abandonment by asking only what you must
  • Pick the right controls, such as drop downs or radio buttons, to get what the user needs
  • Catch errors as the occur, making data input feel more seamless
  • Identify the best label position and length depending on how users will approach the form

You'll be stunned by how quickly you'll see results from these straightforward makeover techniques.

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