About the Talk
July 22, 2010 9:30 AM
The Wharton SchoolThe Wharton School
Web forms are the make-or-break point for any web site. If your users don't fill out the form successfully, you lose important information and end up with a soured experience. Designing for successful forms is tricky—there are loads of Dos and Don'ts.
Hagan Rivers is here to help. She's made a career of helping clients build successful web experiences with her techniques for designing easy-to-use web forms. She'll show you tried-and-true techniques that help the users enter the right information.
Hagan will start by asking a simple question: Does the form need to exist? She describe how, in many cases, there are good alternatives to the fields and even entire forms, to help make a smoother users' experience.
From there, she'll show you a variety of proven techniques for improving your forms. You'll learn how to present help, tips, and input hints. She'll show you examples of how to handle critical error messages (and a few clever design tricks to prevent needing them).
Your form design skills will jump two notches as Hagan shows you how to:
- Avoid form abandonment by asking only what you must
- Pick the right controls, such as drop downs or radio buttons, to get what the user needs
- Catch errors as the occur, making data input feel more seamless
- Identify the best label position and length depending on how users will approach the form
You'll be stunned by how quickly you'll see results from these straightforward makeover techniques.