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The CMS Myth: Why Web Content Management Fails & What You Can Do About It

About the Talk

July 22, 2010 11:15 AM

The Wharton School

The Wharton School

Here's a big secret behind achieving web content management success: it's really not about the software. It's all about smart planning and having a strategic vision that aligns with your university's goals, supports your communications/marketing strategy, and satisfies visitors' expectations.

A CMS strategist who also co-publishes the popular CMS Myth blog ( will provide you with real-world lessons on what works, what doesn't and how organizations cross the chasm from a technology project to a strategic web initiative.

This informative session will cover:

  • The strategic planning steps that really matter
  • Which of three CMS project types you fit into – and how knowing can help
  • The top reasons CMS implementations struggle
  • How universities are achieving success online
  • Keeping the momentum post launch
  • Turning those end-user frowns upside down

This session provides current field research, anecdotes and lessons. The information will be useful at any stage in your web CMS lifecycle – before, during or after a project.

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